Walk to End Lupus Now®

For this statewide fundraising event, my goal was to create a cohesive visual identity across all platforms. Making sure that every piece, from social media graphics to event signage, reflected the heart of the cause. On the day of the walk, I also stepped behind the camera as one of the lead photographers, capturing candid, emotional moments that told the story of the day. These photos later became key visuals for future marketing efforts.